We currently have a written mystery shopping programme. We can see the benefits of video but we have some serious reservations, what do you suggest?

Video is not for everyone but in the vast majority of scenarios, it can make significant and positive contribution to the clients business. We have worked with many clients who have entered the video market very tentatively and we have provided guidance (and direct input) in areas such as;

Ethics/Legality
Optimising budget
Mixing Written and Video reporting in one programme
Gaining buy-in from staff
Training/guidance on video de-briefing and follow-up at store level
Maximising benefits